Match’s Successful Formula for Online Dating in Japan Gives Girls Control, Allows Guys Spend The business’s Pairs application has transformed into the hottest internet dating app in Japan Suryatapa Bhattacharya Biography @SuryatapaB Suryatapa.Bhattacharya@wsj.com TOKYO—Dating-app firms have experienced Japan as playing difficult to get, but one U.S. team enjoys was able...